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About U

AD Advisors is a Circle of Support

Led by former AD Jay Jacobs, former NHL VP Jeff Holbrook, former

White House Press Secretary Ari Fleischer, and internationally recognized

High-Performance Wellbeing Expert Carlette Patterson, we have a combined 100 years of experience working in the sports industry.

Our Mission
For You

At AD Advisors, we are dedicated to creating a robust and empowering circle of support for athletic directors. Our mission is to provide comprehensive guidance, strategic insights, and a collaborative community that enables athletic directors to excel in their roles. By fostering an environment of shared knowledge and expertise, we aim to enhance the professional development and success of athletic directors, ensuring they have the support they need to navigate coaching and wellbeing challenges, make informed decisions in the modern student-athlete environment, and elevate the overall standard of excellence in sport.

Meet The Team

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Jay Jacobs

Athletic Director and Department Advisor

Former Athletics Administrator

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Jeff Holbrook

Brand and NIL Advisor

C-Level Executive in Sports and Entertainment, Founder & CEO of Potentia Athletic Partners Sports Marketing Firm

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Ari Fleischer

Communication Advisor

Former Press Secretary for President George W. Bush

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Carlette Patterson

Change Management and High Performance Wellbeing Advisor

Co-founder and Chief Executive Officer of Patterson Sports Ventures​

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